Social media site has ended up being an integral part of our daily lives. Organisations of all size and shapes have begun maximizing readily available tools. Today we will try to scrutinize ideas on social media for small businesses. There are a plethora of local business looking at social medium to advertise their business/services. However, majorly these local business are falling short or not having the ability to make optimum use of social media sites for their organisation development. There are lots of concepts and strategies on how to properly utilize social networks for recognized brand names, yet the topic social media for local business is rarely resolved. According to Digital state of eMarketing India 2017 Octane Research Study: